Rick Tetzeli, co-author of “Becoming Steve Jobs,” speaks with Cory Johnson about the process behind the writing of the latest biography of Apple co-creator Steve Jobs. He speaks on “Bloomberg West.” (March 27 - Bloomberg)
“People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I'm actually as proud of the things we haven't done as the things I have done. Innovation is saying no to 1,000 things.”― Steve Jobs
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