London top level domain name, April Launch

.London will be the most successful city TLD because it carries all of the branding power of a well known, respected, trusted, and international "global brand" -- London, the world's financial center. Many enterprises with an international focus (including many American and Chinese companies), will want their name associated with the London brand --

London's own domain name launches in April - Telegraph: " . . . "it is hoped that there will be a “pioneer program” to hand out domains immediately after launch to 100 high-profile businesses, including Selfridges, thanks to a special exemption applied for from . . . ICANN. If granted, this will skip the three-month application process and the two-month wait normally imposed by ICANN on new domain launches. London & Partners, the Mayor’s official promotional organisation for London, successfully applied to ICANN in 2012 to set up and manage the new .london domain and only got approval in November 2013. The group has now set up Dot London Domains Ltd to operate the new registry on a commercial basis . . ." (read full article at first link above)

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