I listened to the misinformation and lies from ICANN and the
hucksters and
sycophants about how the new
gTLDs would help websites with SEO and Search (even though
Matt Cutts of Google made clear that was a big fat LIE -- just as
EMD no longer helps due to Panda/Penguin). So having heard the ICANN
et al hokum, I tested the MOST successful new gTLD with a google search on "Guru" --
guru - Google Search: Oops! Nothing -- nada -- no
dot guru websites -- nothing but
dot com websites on the first page of the
Google SERP! LOL! I guess we should say Dot Guru is the
least failing among all the new gTLDs,
all of which are a big fat #FAIL.