"Don’t build your brand on .co or any other alternative gTLD. Find an appealing, easy-to-spell, and pronunceable .com. They can still be hand-regged (with some intensive search) or purchased on the aftermarket." (source: Ms Domainer comment )
Find an appealing, easy-to-spell, pronounceable dot com domain name.
.COM Domains - Registrar Namecheap: "The gold standard of domain names. The .com domain is the oldest and most popular TLD (top-level domain) on the internet. It's the gold standard for businesses and the first thing people think of when they go searching online. If a user doesn't know your exact web address, chances are he or she will type in your business name followed by ".com." Visibility and credibility – that's why .com domain names are in demand."
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