Startup Making Money on 30 Billion Online Ads Each Day (video)

Online advertising is the bread and butter of the internet and New York-based startup Appnexus is serving as its middleman. CEO Brian O'Kelley discusses the business with Bloomberg's Alex Barinka at the company's Manhattan headquarters. (source: Bloomberg, Oct. 23, 2014)

Domain Name: appnexus.com

Blog: blog.appnexus.com

Tech Blog: techblog.appnexus.com

About AppNexus | AppNexus: "Advertising is the lifeblood of the Internet. It funds most of the great content we’re used to getting for free. It provides the means to innovate, investigate, and entertain. And it makes it possible to reach the largest audience possible. AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. It’s what the world’s most influential advertising and media companies build their businesses on, and what enables them to deliver the ads that deliver the content that people love. It’s a simple value exchange: advertisers get the most from their ads, creators get the most from their content, and consumers get the most out of the Internet. This is our collective purpose: to make the Internet all that it can be, must be, will be. All that the Internet was ever meant to be: All that you ever imagined."


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