During a WSJ.com panel at the Cannes Lions advertising festival [canneslions.com], WPP CEO Sir Martin Sorrell revealed how much the world's largest ad holding company spent for clients annually on non-traditional media such as Google and Facebook. Published June 24, 2016
L2: Digital Winners & Losers plus a recap of Cannes Lions:
- Loser: Apps. People spend half their digital time using apps, but unless you're Facebook, you're not benefiting.
- Winner: Google (Alphabet). Prediction for the company's next billion-dollar business? Google Maps, which can sell location-based pins to local businesses.
- Losers: Beacons and Virtual Reality
- Winner: Voice-based interfaces, accounting for a fifth of searches on Android smartphones. The big winner is Amazon Echo, which has garnered an impressive number of positive reviews and is consistently open with developers,
- Plus a Prof-G (Scott Galloway, professor of marketing at NYU Stern School of Business) style recap of Cannes Lions.
Addressing Ad Industry's Transparency Issues:
Brad Jakeman, president of PepsiCo's global beverage group said the advertising industry needs to address transparency issues, including the controversy surrounding rebate practices during a panel hosted by WSJ.com at the Cannes Lions advertising festival. Published June 24, 2016.
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