Airbnb Open is a community-powered festival of travel and hospitality that celebrates a city and its neighborhoods.
Three Business Lessons You Can Learn From Airbnb:
Fortune.com's Leigh Gallagher explains the three business lessons you can learn from Airbnb. Video above published Dec 22, 2016.
Domain: Airbnb.com
For your next vacation, find a home with enough space for your child's imagination to run wild.#LiveThere pic.twitter.com/7wtFebZnxS— Airbnb (@Airbnb) January 19, 2017
YouTube auto-generated transcript:
0:00 Airbnb is a disruptive force it is an
0:05 emblem of the new economy it is a 30
0:07 billion-dollar tech giant and it has had
0:12 a hundred forty million guests arrivals
0:13 it's a force but it wasn't always that
0:15 big there was a time when it was very
0:16 small and it wasn't that long ago that
0:18 it started the experience with these
0:20 three co-founders had and coming up with
0:22 this idea and getting it off the ground
0:24 has many twists and turns many lessons
0:27 learned
0:28 I found this journey very interesting
0:29 interesting enough to write a book about
0:31 the company called the Airbnb story but
0:33 in this story and in this company's
0:35 experience there are lessons for
0:36 companies of all kinds and all sizes
0:39 lesson number one company's internal
0:41 mission can also be its external tagline
0:44 the company went through this big
0:45 journey to find its current tagline
0:48 which is belong anywhere at the time the
0:50 company had just hired a new global head
0:52 of community Douglas Aiken and Brian
0:55 Chesky for sodium hey your brand I go
0:57 find our brand and he said well I think
0:59 it's better if we just find our purpose
1:00 and he went on this sort of global
1:03 odyssey interviewing 500 people in the
1:06 Airbnb community meeting people who
1:08 hosts on the site people who travel and
1:10 use the Site came to this idea of
1:12 belonging when you use airbnb you can
1:14 belong anywhere lesson to persevere and
1:17 not listen to critics and this really
1:19 applies to when you're getting an idea
1:21 off the ground
1:22 everyone said no to them or thought this
1:25 was a crazy idea it would never get off
1:27 the ground through hustle and
1:29 perseverance they were able to just keep
1:30 at it and prove everybody wrong lesson
1:33 number three how many need not be the
1:35 first at what it does to be disruptive
1:38 and transformative many many companies
1:41 existed before there was airbnb that
1:43 did basically the same kind of thing
1:46 there was homeaway.com there was vrbo
1:48 but everybody did it in a completely
1:50 novel way it wasn't just the idea for
1:53 the product was a combination of the
1:55 timing it was the great recession
1:57 making people really look for a cheaper
2:00 way to travel and for people to make
2:01 money off of their homes the fact that
2:03 the interface was incredibly
2:05 user-friendly and contained everything
2:07 in one place and the fact that it took
2:10 off with Millennials because it was
2:11 largely an urban phenomenon in the
2:12 beginning and so all of these elements
2:14 combined are what made it be disruptive
2:17 force that it is today
0:05 emblem of the new economy it is a 30
0:07 billion-dollar tech giant and it has had
0:12 a hundred forty million guests arrivals
0:13 it's a force but it wasn't always that
0:15 big there was a time when it was very
0:16 small and it wasn't that long ago that
0:18 it started the experience with these
0:20 three co-founders had and coming up with
0:22 this idea and getting it off the ground
0:24 has many twists and turns many lessons
0:27 learned
0:28 I found this journey very interesting
0:29 interesting enough to write a book about
0:31 the company called the Airbnb story but
0:33 in this story and in this company's
0:35 experience there are lessons for
0:36 companies of all kinds and all sizes
0:39 lesson number one company's internal
0:41 mission can also be its external tagline
0:44 the company went through this big
0:45 journey to find its current tagline
0:48 which is belong anywhere at the time the
0:50 company had just hired a new global head
0:52 of community Douglas Aiken and Brian
0:55 Chesky for sodium hey your brand I go
0:57 find our brand and he said well I think
0:59 it's better if we just find our purpose
1:00 and he went on this sort of global
1:03 odyssey interviewing 500 people in the
1:06 Airbnb community meeting people who
1:08 hosts on the site people who travel and
1:10 use the Site came to this idea of
1:12 belonging when you use airbnb you can
1:14 belong anywhere lesson to persevere and
1:17 not listen to critics and this really
1:19 applies to when you're getting an idea
1:21 off the ground
1:22 everyone said no to them or thought this
1:25 was a crazy idea it would never get off
1:27 the ground through hustle and
1:29 perseverance they were able to just keep
1:30 at it and prove everybody wrong lesson
1:33 number three how many need not be the
1:35 first at what it does to be disruptive
1:38 and transformative many many companies
1:41 existed before there was airbnb that
1:43 did basically the same kind of thing
1:46 there was homeaway.com there was vrbo
1:48 but everybody did it in a completely
1:50 novel way it wasn't just the idea for
1:53 the product was a combination of the
1:55 timing it was the great recession
1:57 making people really look for a cheaper
2:00 way to travel and for people to make
2:01 money off of their homes the fact that
2:03 the interface was incredibly
2:05 user-friendly and contained everything
2:07 in one place and the fact that it took
2:10 off with Millennials because it was
2:11 largely an urban phenomenon in the
2:12 beginning and so all of these elements
2:14 combined are what made it be disruptive
2:17 force that it is today
feedback & comments via twitter @DomainMondo
Follow @DomainMondo
DISCLAIMER
