Published Apr 27, 2017 by L2inc.com: The best forward-looking indicator for brands? What teens are into this year? Chick-fil-A, Nike, and Snapchat.
Loser: Apple, which convinced 90 million Americans to buy iPhones but can't make them use those phones to pay for products.
Winner: road safety as ride-hailing apps prevent deaths from drunk driving.
Sources:
(0:07) “Teens Throw It Back To The ‘90s With Their Stan Smiths; Spending Shifting To Starbucks, Video Games And Amazon,” Piper Jaffray, April 2017. http://bit.ly/2p9LHxv
(0:24) “Teens Throw It Back To The ‘90s With Their Stan Smiths; Spending Shifting To Starbucks, Video Games And Amazon,” Piper Jaffray, April 2017.http://bit.ly/2p9LHxv
(0:45) “Number of iPhone Users in the United States from 2012 to 2016 (in Millions),” Statista, 2015. http://bit.ly/2pDB8U6
(0:48) “U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7,” comScore, April 2017. http://bit.ly/2pDHcM7
(0:52) “An Inconvenient Apple Pay Truth” PYMNTS.com, April 2017. http://bit.ly/2oZ2mkp
(1:02) “Apple Pay Promised to Make Plastic Obsolete. Then Came Wary Shoppers, Confused Clerks,” The Wall Street Journal, April 2017. http://on.wsj.com/2oB9tT7
(1:14) L2 Analysis of Apple App Store data.
(1:19) “An Inconvenient Apple Pay Truth” PYMNTS.com, April 2017. http://bit.ly/2oZ2mkp
(1:28) “New York City Drunk Driving After Uber,” Jessica Lynn Peck, 2017. http://bit.ly/2oDpK9I
(1:35) “Impaired Driving: Get the Facts,” CDC, 2015. http://bit.ly/2j3EUBH
(1:43) “NONE FOR THE ROAD,” The Economist, January 2017. http://bit.ly/2qcq2oT
(1:52) “Uber Basks in Phenomenal SA Growth,” memeburn, February 2016. http://bit.ly/2p7ZlR4
Music: Say My Name (feat. Zyra) - Hayden James Remix http://bit.ly/1lgAHbQ
YouTube.com auto-generated transcript:
0:02 The best forward-looking indicator for brands?
0:03 What teens are into.
0:05 Teens spend more money on food than anything else,
0:08 including apparel.
0:10 Their favorite restaurant? Chick-fil-A.
0:12 Chick-fil-A? Really?
0:13 Taco Cabana or Cinnabon - that's a real fast food chain.
0:17 Athleisure is still in.
0:19 41% of teens cite an athletic brand
0:21 as their favorite clothing label,
0:23 up from 26% last year.
0:25 And their favorite social platform?
0:27 Snapchat.
0:28 I've been told in our comments, no joke,
0:30 that I look like Ryan Reynolds
0:31 when you sort of flick in and out
0:33 of a filter on Snapchat
0:35 and if you're on meth.
0:40 A loser: Apple.
0:41 The most valuable company in the world
0:43 convinced 90 million Americans to buy iPhones
0:45 but it's struggling to get them to use those iPhones to pay for products.
0:49 Just a third of Americans with Apple Pay-enabled devices have tried the service
0:53 and few ever use it again.
0:54 The number of people who used Apple Pay
0:56 more than once in a month
0:58 peaked in March of 2015.
1:00 Apple blames the poor adoption on retailers.
1:03 Let me get this.
1:04 Your PR executives went to the same graduate school as the executives at Pepsi and United.
1:09 It's your fault, retailers.
1:11 Anyways, only five of the 100 brands in our Specialty Retail study
1:15 accept Apple Pay.
1:16 But the real reason the service hasn't taken off?
1:18 Consumers prefer credit cards.
1:21 A winner?
1:22 Road safety,
1:23 as ride-hailing apps prevent deaths from drunk driving.
1:25 After Uber launched in New York in 2011,
1:28 alcohol-related traffic accidents fell by 25 to 35%.
1:32 Every day 28 people in the US die in alcohol-related crashes,
1:37 which account for a third of traffic-related deaths.
1:40 Uber's arrival could be even more meaningful in South Africa
1:44 where almost two-thirds of road deaths are alcohol-related,
1:48 the highest proportion in the world.
1:49 The company grew faster during its first year in Johannesburg and Cape Town
1:53 than London or San Francisco.
1:56 We leave you this week
1:57 with this stunning visualization of New York City commuter trips
2:00 created by Will Geary
2:02 set to my favorite DJ.
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