As summer winds down, Professor Scott Galloway offers some unsolicited career advice.
Sources:
(0:18) "Unemployment Rate for College Graduates," Macro Trends, July 2017. http://bit.ly/2eHqpRt (0:24) "The College Payoff," Georgetown University Center on Education and the Workforce, November 2014. http://bit.ly/25tOVsS
(1:24) "The 440 Cities Driving Global Growth," City Lab, June 2012. http://bit.ly/2xAPG7B
Transcript via YouTube.com:
00:01 as summer winds down and many head back
00:04 to school or into the workforce some
00:07 unsolicited career advice which I'm
00:08 fairly certain will resonate and 100%
00:11 certain you will ignore: 1. Get
00:15 certified and the depths of the Great
00:16 Recession college grads enjoyed half the
00:19 unemployment rate of high school
00:21 graduates over the course of your
00:22 lifetime college grads are going to make
00:24 an average two times with someone
00:27 without a degree earns if you can't find
00:28 your way to college then seek other
00:30 certification whether it's a class three
00:32 driver's license scuba certification or
00:34 a degree in cosmetology 2. Be remarkable
00:38 develop not just one area of expertise
00:40 but two skills that don't always
00:42 naturally go together be the CFO who
00:44 also understands what music should be
00:46 played at your events be the creative
00:48 director who knows how to use Excel just
00:50 as Lindt chocolate brings together dark
00:52 chocolate and chili peppers what two
00:54 attributes are you going to bring
00:56 together that differentiate you
00:58 3. Find the variance look at the six or
01:01 eight things that are key to your firm
01:03 success and identify one or two of those
01:05 where you can differentiate yourself by
01:06 becoming an expert if everyone's pretty
01:09 good at PowerPoint that's not where the
01:10 variance is but if some people can't
01:12 string together a sentence and writing
01:14 is important your job and try to become
01:16 a great writer. 4. Get to a city your
01:20 zip code is a strong signal of future
01:23 wealth two-thirds of economic growth
01:24 will take place in cities like tennis
01:27 when your rally with someone better than
01:29 you you improve being in a city forces
01:32 you to rally with the best. 5. Boring
01:35 is sexy want to produce movies work for
01:37 Vogue or open restaurants then you
01:39 better receive a great deal of psychic
01:41 income because your return on investment
01:43 will be lousy software as a service for
01:45 healthcare maintenance workers sounds
01:47 awful that's where the money is
01:49 6. Be willing to delay gratification
01:52 Einstein said the power of compound
01:55 interest is the most powerful force in
01:57 the universe this is true not only for
01:59 money but your own efforts every day
02:01 invest in something with a path won't
02:03 come for several years but aggregates
02:06 7. Demonstrate strength and grit what
02:09 do fortune 500 CEOs have in common
02:11 not that they went to Ivy League schools
02:13 nor that they were born into wealthy
02:15 families but they exercise every day
02:18 it's about being a stronger version of
02:20 you if shit gets real you know you could
02:22 kill and eat everyone in the room which
02:24 will make you feel more confident by the
02:26 way I'm not suggesting you do this
02:28 8. Don't follow your passion when a
02:31 luncheon speaker tells people to follow
02:32 their passion it means they're already
02:34 rich the best tax lawyers aren't
02:37 passionate about tax law they're
02:39 passionate about being great at
02:40 something in the accoutrements of being
02:42 the best in your field 9. Ignore the
02:44 myth of balance we've all heard about
02:47 somebody's great at their work
02:48 volunteers at the ASPCA and runs a food
02:50 blog assume you are not this person I
02:53 have a lot of balance in my life now why
02:56 because I worked my ass off in my 20s
02:59 and my 30s it cost me my first marriage
03:01 it cost me my hair and it was worth it
03:04 Finally fight unfair what are you
03:07 willing to do that the majority of
03:08 people around you aren't I'm a professor
03:11 with a decent amount of credibility but
03:13 there are dozens that have more
03:14 credibility I'm a good entrepreneur but
03:16 there are other more successful
03:18 entrepreneurs however there are few
03:20 professor entrepreneurs who are willing
03:22 to put on wigs why do this I'm fighting
03:25 unfair what are you willing to do that
03:27 your colleagues won't -- fight unfair
